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PRESSURE COOKERS:INDIAN MARKET ANALYSIS

This is a research report on PRESSURE COOKERS:INDIAN MARKET ANALYSIS uploaded by Ayesha Shaikh in category: All Documents »  Case Study »  Cases in Marketing section of our research repository.
740 views, 0 comments, Last Update: Apr 27, 2015.
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Tags: Brand Performance , REPORT HIGHLIGHTS , Market Size and Structure , Channel and Distribution , Trade Scheme
Description:
The small appliances market continues to grow strongly. The increased purchasing
power and evolving lifestyle has made the market extremely attractive. Need for
enhanced convenience in the household is driving the rapidly growing demand for
home appliances.

This market which for long was dominated by only 2 brands and local/ regional
brands is witnessing the entry of new players as well as expansion of existing
ones. Distribution networks covering multiple sales channels including modern
retail are being ramped up to reach consumers in the smallest of towns.

This report is a detailed diagnosis of the pressure cookers market to understand
the category and brand performance trends over the past 1 year.



 

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