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Analysis of Luxury Airlines Emirates Airways and competitors

This is a research report on Analysis of Luxury Airlines Emirates Airways and competitors  uploaded by Ayesha Shaikh in category: All Documents »  Case Study »  Cases in Marketing section of our research repository.
522 views, 0 comments, Last Update: Apr 20, 2015.
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Tags: Emirates Airways Overview , Leadership Team and Style , Emirates Airline Alliance , Emirates Strategy , Customer Satisfaction Objectives , SWOT Analysis for Emirates Airways.
Description:
The Emirates Group is composed of Emirates Airlines, airport services provider the Dubai
National Air Transport Association (DNATA), other transportation-related activities, and a
hotel group. Owned by the government of Dubai.
Emirates have flourished under the
sheikdom's "wide open skies" policy, which has brought more than 100 foreign airlines to
Dubai's efficient airport, the busiest in the Middle East.
The airline, simply known as Emirates, is renowned for luxurious in-flight service as well as
consistently profitable growth. It is the largest airline in the Middle East, operating over 2,400
passenger flights per week,
and it is unique among long-haul airlines in its resistance to joining
a global alliance such as the Star Alliance or Oneworld. Emirates do, however, participate in
code-sharing arrangements with several carriers and has a minority holding in Sri Lankan
Airlines.



 

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