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Category: Case Study » Cases in Marketing
0 comments, 1126 views, created 4 year(s) ago
Tags: financial analysis , EXECUTIVE SUMMARY , COMPANY OVERVIEW AND HISTORY , SEGMENTS AND LOCATIONS
Description:
Sony Corporation, a leading Japanese manufacturer of electronics, game, and entertainment...
Category: Case Study » Cases in Operations
0 comments, 562 views, created 4 year(s) ago
Tags: COMPANY HISTORYMANAGEMENT , ORGANIZATION AND CORPORATE GOVERNANCE , BUSINESS UNITS , INTERESTING CURRENT INITIATIVES
Description:
Sony launched the first home video recorder (1964) and solid-state condenser microphone (1965)....
Category: Case Study » Cases in Marketing
0 comments, 668 views, created 4 year(s) ago
Tags: How to Use this Guide , Key Questions Savvy Buyer Ask , Technology Products , Oracle On Demand
Description:
Given that we have hundreds of thousands of customers and have hundreds of products on multiple...
Category: Marketing » Marketing Management
0 comments, 797 views, created 4 year(s) ago
Tags: competition , Costs , The influences on prices , Mission and marketing objectives , Pricing objectives
Description:
he revised Paper P3 Study Guide now includes an additional learning objective, E3e: ‘Describe...
Category: Case Study » Cases in Marketing
0 comments, 638 views, created 4 year(s) ago
Tags: SELLING A RANGE THAT HAS BEEN FASHIONED FOR THE INDIAN PHYSIOMETRY , REEBOK INDIA'S MARATHON MAN , FITNESS AS A LIFESTYLE:
Description:
Reebok set a blistering pace in the Indian sports good market, far outpacing its formidable...
Category: Case Study » Cases in Operations
0 comments, 671 views, created 4 year(s) ago
Tags: INTRODUCTION , The Wind Power Production Landscape , The Bidding Process and Trading Strategy , Recommendations for a Robust Bidding Strategy
Description:
or renewable energy generators, seamless integration with the electric grid is very important....
Category: Marketing » Marketing Management
0 comments, 634 views, created 4 year(s) ago
Tags: INTRODUCTION , Single Resource , Multiproduct Model , Analysis ofthe Pricing and Capacity Control Problems , Analysis ofthe Pricing Problem Using Its Fluid Approximation
Description:
Consider a firm that owns a fixed capacity of a resource that is consumed in the production or...
Category: Marketing » Marketing Management
0 comments, 4856 views, created 4 year(s) ago
Tags: Advertising Communications and Promotions – Effective Advertising : Understanding When , How and Why Advertising Works – Marketing Objectives and Positioning – Target Audience Selection and
Description:
In contemporary society, advertising has become an inseparable part of the everyday lives of...
Category: Case Study » Cases in Marketing
0 comments, 394 views, created 4 year(s) ago
Tags: INTRODUCTION , The Delta Model: Customer Bonding is the Driving Force in Strategy , The Options for Each Strategic Positioning , The Delta Model: an Integrated Framework for Strategy
Description:
The Delta Model is a new strategy framework that places the customer at the center of...
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