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A Case Study about Swedes attitude towards product placements in Movies and TV-shows: Prod

This is a research report on A Case Study about Swedes attitude towards product placements in Movies and TV-shows: Prod uploaded by Ahana Pal in category: All Documents »  Case Study »  Cases in Marketing section of our research repository.
1244 views, 0 comments, Last Update: Jun 30, 2013.
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Tags: Product , product placements , placements , embedded marketing
Description:
Product placement, or embedded marketing, is according to the European Union "any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme".



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