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Complete Model of Consumer Behavior

This is a research report on Complete Model of Consumer Behavior uploaded by Aditi Shah in category: All Documents »  Marketing »  Consumer Behaviour section of our research repository.
1272 views, 0 comments, Last Update: Aug 9, 2013.
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Tags: consumer behavior , individuals , groups
Description:
Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.



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