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Basic Concepts of Marketing Management

This is a research report on Basic Concepts of Marketing Management uploaded by Aditi Shah in category: All Documents » Marketing » Marketing Management section of our research repository.

727 views, 0 comments, Last Update: Aug 9, 2013.

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Category: All Documents » Marketing » Marketing Management

Tags: marketing management , management

Description:
Marketing management employs various tools from economics and competitive strategy to analyze the industry context in which the firm operates.

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