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Study on Role of Competitor Analysis

This is a research report on Study on Role of Competitor Analysis uploaded by Aditi Shah in category: All Documents »  Others section of our research repository.
462 views, 0 comments, Last Update: Aug 8, 2013.
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Category: All Documents  »  Others

Tags: Competitor Analysis , marketing , strategic management
Description:
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.



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