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Project Study on Optimizes Customer Insight: CRM

This is a research report on Project Study on Optimizes Customer Insight: CRM uploaded by Aditi Shah in category: All Documents »  Operations Research »  Customer Relationship Management - OR section of our research repository.
896 views, 0 comments, Last Update: Jul 10, 2013.
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Tags: Customer , Customer Insight , Insight
Description:
Customer Insight is the intersection between the interests of the consumer and features of the brand. Its main purpose is to understand why the consumer cares for the brand as well as their underlying mindsets, moods, motivation, desires, aspirations, and motivates that trigger their attitude and actions



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