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A study on reducing cost of production of Ad films in full service ad agencies

This is a research report on A study on reducing cost of production of Ad films in full service ad agencies uploaded by Abhijith Damodar in category: All Documents »  Others section of our research repository.
144 views, 0 comments, Last Update: Feb 3, 2018.
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Category: All Documents  »  Others

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Full service advertising agencies create advertising campaigns and place advertising messages in media. Over the past three decades, the advertising and marketing services sector has undergone a number of significant changes. On the supply side, advertising agencies have both “unbundled” and extended the mix of services they offer. Departing from the longstanding industry practice of “full-service” providers, agencies gradually became more willing to provide clients with a limited range of services so that it now is commonplace for an advertiser to employ one agency for creative services and another for media services.



 

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